The effects of global versus local processing styles on ingroup favouritism
As an individual recognises him or herself as a member of a certain social group, social categorisation takes place. It is the cognitive processes where ‘I’ becomes ‘we’ and other people in the society are labelled as either ‘us’ or ‘them’. Social categorisation in turn facilitates comparis...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48484 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | As an individual recognises him or herself as a member of a certain social group, social
categorisation takes place. It is the cognitive processes where ‘I’ becomes ‘we’ and other
people in the society are labelled as either ‘us’ or ‘them’. Social categorisation in turn
facilitates comparisons between in- and outgroups. When individuals make comparison
between social groups, they tend to differentiate ingroup members from those of
outgroup. However, it is suggested that mindsets, or information processing styles can
influence how people compare between stimuli. Participants primed with global
processing style were expected to show a reduced differentiation between in- and
outgroup members, which would in turn lead to an overall attenuated ingroup favouritism
as compared with participants who were primed with local processing style. However,
participants primed with local processing style were expected to show an enhanced
differentiation effect, which would in turn lead to an overall more pronounced ingroup
favouritism as compared with participants primed with global processing style. The
experiment results disagreed with what was predicted. Possible reasons for the
incongruence as well as implications of the present study are discussed. |
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