Audience reception in marketing and publicity in Hollywood's contemporary cinema for tent-pole films from 2008-2012

Hollywood began investing heavily on films known as blockbusters or tent-pole films with big budgets, (no and) intensive marketing and publicity plans since the coming of Jaws in 1975, a film directed by Steven Spielberg. Since then, Hollywood never looked back to reap in the sows of profit...

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書目詳細資料
主要作者: Afandi, Haidar
其他作者: Wong Liang Chun Jaymz
格式: Final Year Project
語言:English
出版: 2012
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在線閱讀:http://hdl.handle.net/10356/48760
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