Audience reception in marketing and publicity in Hollywood's contemporary cinema for tent-pole films from 2008-2012

• Main Author: Afandi, Haidar
• Other Authors: Wong Liang Chun Jaymz
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::Motion pictures and films
• Online Access: http://hdl.handle.net/10356/48760
• Institution: Nanyang Technological University

Hollywood began investing heavily on films known as blockbusters or tent-pole films with big budgets, (no and) intensive marketing and publicity plans since the coming of Jaws in 1975, a film directed by Steven Spielberg. Since then, Hollywood never looked back to reap in the sows of profit...