Audience reception in marketing and publicity in Hollywood's contemporary cinema for tent-pole films from 2008-2012
Hollywood began investing heavily on films known as blockbusters or tent-pole films with big budgets, (no and) intensive marketing and publicity plans since the coming of Jaws in 1975, a film directed by Steven Spielberg. Since then, Hollywood never looked back to reap in the sows of profit...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Online Access: | http://hdl.handle.net/10356/48760 |
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| Institution: | Nanyang Technological University |
| Language: | English |