Design language in packaging.
Packaging in the beverage industry plays a unique role due to the liquid nature of the product. It does not merely serve as a container, but also gives form to its content, consequently conveying the image and conceptualizing the qualities of the product. Craid is a fictitious brand of Irish beer th...
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sg-ntu-dr.10356-487742019-12-10T11:13:20Z Design language in packaging. Wijaya, Merwyn. School of Art, Design and Media Jeffrey Hong DRNTU::Visual arts and music::Design::Product Packaging in the beverage industry plays a unique role due to the liquid nature of the product. It does not merely serve as a container, but also gives form to its content, consequently conveying the image and conceptualizing the qualities of the product. Craid is a fictitious brand of Irish beer that is designed based on this essential role. Its name is derived from the word 'cairdeas', which means friendship in Irish. It proposes a new ritual that takes inspiration from the act of breaking bread to share with others, celebrating the bond that they have. Bachelor of Fine Arts 2012-05-09T04:11:32Z 2012-05-09T04:11:32Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48774 en Nanyang Technological University 28 p. application/pdf |
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DRNTU::Visual arts and music::Design::Product Wijaya, Merwyn. Design language in packaging. |
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Packaging in the beverage industry plays a unique role due to the liquid nature of the product. It does not merely serve as a container, but also gives form to its content, consequently conveying the image and conceptualizing the qualities of the product. Craid is a fictitious brand of Irish beer that is designed based on this essential role. Its name is derived from the word 'cairdeas', which means friendship in Irish. It proposes a new ritual that takes inspiration from the act of breaking bread to share with others, celebrating the bond that they have. |
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School of Art, Design and Media |
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School of Art, Design and Media Wijaya, Merwyn. |
| format |
Final Year Project |
| author |
Wijaya, Merwyn. |
| author_sort |
Wijaya, Merwyn. |
| title |
Design language in packaging. |
| title_short |
Design language in packaging. |
| title_full |
Design language in packaging. |
| title_fullStr |
Design language in packaging. |
| title_full_unstemmed |
Design language in packaging. |
| title_sort |
design language in packaging. |
| publishDate |
2012 |
| url |
http://hdl.handle.net/10356/48774 |
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1681049150502731776 |