Design language in packaging.

• Main Author: Wijaya, Merwyn.
• Other Authors: School of Art, Design and Media
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Visual arts and music::Design::Product
• Online Access: http://hdl.handle.net/10356/48774
• Institution: Nanyang Technological University

Packaging in the beverage industry plays a unique role due to the liquid nature of the product. It does not merely serve as a container, but also gives form to its content, consequently conveying the image and conceptualizing the qualities of the product. Craid is a fictitious brand of Irish beer th...