Risk perception and attitude of Singaporeans : online shopping in Singapore

• Main Authors: Er, Mildred Mei Le, Wan, Shu Ting, Wong, Tai Yee
• Other Authors: Nguyen Duc Quang
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/48891
• Institution: Nanyang Technological University

There has been an increase in the number of online purchases made by Singaporeans as compared to the past decade despite the increasing number of various risks involved. This paper aims to find the perceived risks and risk attitudes of Singaporeans by looking into their attitudes and behaviors towar...