Politikally.
“Politikally” explores the impact of graphic design on political campaigning, focusing on visual communication with the youth in Singapore. The project, inspired by theories of political philosopher Thomas Hobbes, examines political marketing, emotional branding and design of national identity. Thro...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48928 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | “Politikally” explores the impact of graphic design on political campaigning, focusing on visual communication with the youth in Singapore. The project, inspired by theories of political philosopher Thomas Hobbes, examines political marketing, emotional branding and design of national identity. Through extensive case studies, research, and the survey of local youth, a specifically tailored graphic design system has been constructed. Based on Hobbes’ formula, the project splits into three components — Body (sensations), Man (how man relates to man) and State (designing for society). The focus on geometry is influenced by how Hobbes saw mathematical precision as the key to societal harmony. |
|---|