Politikally.
“Politikally” explores the impact of graphic design on political campaigning, focusing on visual communication with the youth in Singapore. The project, inspired by theories of political philosopher Thomas Hobbes, examines political marketing, emotional branding and design of national identity. Thro...
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| Format: | Final Year Project |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/10356/48928 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-489282019-12-10T14:41:36Z Politikally. Chang, Jane Mei Qi. Jesvin Yeo Puay Hwa School of Art, Design and Media DRNTU::Visual arts and music::Visual arts “Politikally” explores the impact of graphic design on political campaigning, focusing on visual communication with the youth in Singapore. The project, inspired by theories of political philosopher Thomas Hobbes, examines political marketing, emotional branding and design of national identity. Through extensive case studies, research, and the survey of local youth, a specifically tailored graphic design system has been constructed. Based on Hobbes’ formula, the project splits into three components — Body (sensations), Man (how man relates to man) and State (designing for society). The focus on geometry is influenced by how Hobbes saw mathematical precision as the key to societal harmony. Bachelor of Fine Arts 2012-05-11T01:26:40Z 2012-05-11T01:26:40Z 2012 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48928 en Nanyang Technological University 46 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
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DR-NTU |
| language |
English |
| topic |
DRNTU::Visual arts and music::Visual arts |
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DRNTU::Visual arts and music::Visual arts Chang, Jane Mei Qi. Politikally. |
| description |
“Politikally” explores the impact of graphic design on political campaigning, focusing on visual communication with the youth in Singapore. The project, inspired by theories of political philosopher Thomas Hobbes, examines political marketing, emotional branding and design of national identity. Through extensive case studies, research, and the survey of local youth, a specifically tailored graphic design system has been constructed. Based on Hobbes’ formula, the project splits into three components — Body (sensations), Man (how man relates to man) and State (designing for society). The focus on geometry is influenced by how Hobbes saw mathematical precision as the key to societal harmony. |
| author2 |
Jesvin Yeo Puay Hwa |
| author_facet |
Jesvin Yeo Puay Hwa Chang, Jane Mei Qi. |
| format |
Final Year Project |
| author |
Chang, Jane Mei Qi. |
| author_sort |
Chang, Jane Mei Qi. |
| title |
Politikally. |
| title_short |
Politikally. |
| title_full |
Politikally. |
| title_fullStr |
Politikally. |
| title_full_unstemmed |
Politikally. |
| title_sort |
politikally. |
| publishDate |
2012 |
| url |
http://hdl.handle.net/10356/48928 |
| _version_ |
1681047260923691008 |