Live it up without drinking up! ladies night out! 2012.

• المؤلفون الرئيسيون: Koh, Carina Fang Ting., Koh, Clarice Jingping., Kwok, Denise Pei Wen., Tan, Angeline.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Social sciences::Mass media; DRNTU::Social sciences::Communication::Communication theories and models; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/49017

This paper presents the “Ladies Night Out! 2012” (LNO) project, a responsible drinking health campaign undertaken by four final year undergraduates from the Nanyang Technological University Wee Kim Wee School of Communication and Information. This campaign is primarily targeted to reach female youth...