When should organizations apologize in times of crises? : Examining how the timing of apologies, prior reputation and procedural justice influence stakeholders’ perceptions, attitudes and behavioral responses.

• Main Authors: Cheng, Brinda Shu Yu., Ho, Benjamin Meng-Keng., Nur Aini Malik Fadjiar., Lau, Liang Tong.
• Other Authors: Augustine Pang
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/49025
• Institution: Nanyang Technological University

When an organization commits a transgression, its stakeholders would expect the organization to respond and offer an account to its actions. Issuing an apology is one such response. The question remains: In times of crisis, especially one when the organization is seen to be at fault, when should the...