Effects of advertisements on different age groups.

• Main Author: Cheung, Bernard Kwan Wai.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/49144
• Institution: Nanyang Technological University

Advertisements play an important role in today’s market. They help companies to maximize sales of their products, which ensure their profitability and long-term sustainability. Effective advertisements are needed to help companies achieve these goals. However, different age groups have different neurological characteristics. Examples of these neurological characteristics include attentional control and cognitive processing. These neurological characteristics may cause different effectiveness on different age groups by the same advertisement. Thus, companies should understand these different neurological characteristics in order to design advertisements that are effective to their specific target group. However, these researches will have several implications on the advertising industry. These include ethics of using these researches. Thus, the advertising industry should understand this area of research and its applications clearly. This will help them to maximize benefits to their industry and consumers.