Effects of advertisements on different age groups.

• Main Author: Cheung, Bernard Kwan Wai.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/49144
• Institution: Nanyang Technological University

Advertisements play an important role in today’s market. They help companies to maximize sales of their products, which ensure their profitability and long-term sustainability. Effective advertisements are needed to help companies achieve these goals. However, different age groups have different n...