A study of multi-sensory product experience based on customer evaluation

• Main Author: Foo, Cuilin.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Engineering
• Online Access: http://hdl.handle.net/10356/49736
• Institution: Nanyang Technological University

In order to stay competitive in the current market, companies adopt different market research to understand customers and try to project the experiences that they may encounter with a product. However, capturing customer’s complex needs, demands and experiences is a tedious process. For this reason, the author proposed a methodology which is able to help designers to collect informative data from consumers to shape meaningful product experience. The objective of this project is to provide designers with a convenient system to study customer’s multi-sensory experience. The proposed method consists of a system of scenarios co-build by both the customer and designer. Customer will be able to create his or her customised scenarios based on some fixed parameters provided by the system which are set by the designers. The output of the system will serve as a feedback for designers to create a better product. With this in mind, a case study was carried out on an existing product, Mary Biscuit, to verify the proposed method. This customer involvement system puts the consumer through different contexts and investigates the influence of scenarios on product experience. This report discusses the contribution of multi-sensory experience to create pleasurable product design. The effects of functional, affective and sensory aspects to build an overall consumer experience are highlighted and analysed based on the experiment conducted using Mary Biscuit. The trial experiment demonstrated that co-building scenarios with customers is possible provided that rich and flexible scenarios are supplied. However, this scenario co-build system is still raw and this report presents some areas for future works.