A study of multi-sensory product experience based on customer evaluation

• Main Author: Foo, Cuilin.
• Other Authors: Chen Chun-Hsien
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Engineering
• Online Access: http://hdl.handle.net/10356/49736
• Institution: Nanyang Technological University

In order to stay competitive in the current market, companies adopt different market research to understand customers and try to project the experiences that they may encounter with a product. However, capturing customer’s complex needs, demands and experiences is a tedious process. For this reason,...