Mobile data analytics

• Main Author: Lim, Bi Deng.
• Other Authors: Chan Chee Keong
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Engineering::Electrical and electronic engineering::Computer hardware, software and systems
• Online Access: http://hdl.handle.net/10356/49836
• Institution: Nanyang Technological University

With the increased usage of smartphones in the world, companies are making use of this important media to relate with the consumers. This can be shown by the rising development of mobile applications, mobile access to the internet and social medias. Along with engaging mobile features and functions for consumers, the companies are targeting mobile commerce to extract transaction data for analysis. It will be beneficial to them when they will be able to predict the consumers' behaviors. This project aims to use the functions of the smartphone to enhance the experience of the users such as geolocation services. The user will be able to receive advertisements of the participating stalls when near a shopping mall. The retrieval of the advertisements will be done by the semantic ontology and hence it will find the relevant match to outputs.