The effects of K-Pop on Singaporean fans’ perception of Korea as a potential tourist destination.

• Main Author: Teo, Grace Zhenlan.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/49915
• Institution: Nanyang Technological University

As the fan base for Korean popular (K-pop) cultural contents grow exponentially among Singaporeans. As the number of Singaporeans traveling to Korea increases annually, a need to study the effects of K-pop on influencing Korean tourism arose. Past studies have explored film-induced tourism, and how...