Platform design for customized family of products
Understanding customers’ preferences is paramount important when developing new innovative products that satisfy their needs and desires. Intensive market research, continuous improvement of technologies, knowing competitors’ products are some factors which led to the success of three companies name...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Online Access: | http://hdl.handle.net/10356/50327 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Understanding customers’ preferences is paramount important when developing new innovative products that satisfy their needs and desires. Intensive market research, continuous improvement of technologies, knowing competitors’ products are some factors which led to the success of three companies namely SONY, PHILIPS and TOSHIBA. Learning points are also made from a company which failed in these areas, that is KODAK. |
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