Case-based reasoning in product design competitive analysis

The new product development (NPD) process is recognized as the major factor for gaining competitive advantage in many industries. The Quality deployment function (QFD) process is one of the methods applied to drive the design conceptualization process based on customer needs and technical requiremen...

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Bibliographic Details
Main Author: Leong, Chong Yen.
Other Authors: Chen Chun-Hsien
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/50375
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Institution: Nanyang Technological University
Language: English