Singapore group buying industry - the multi-homing dilemma : should platforms allow for multi-homing?

• المؤلفون الرئيسيون: Lee, Jie Sheng., Teo, Kai Xiang., Sou, Ewan Xuan Hao.
• مؤلفون آخرون: School of Humanities and Social Sciences
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Social sciences::Economic theory::Microeconomics; DRNTU::Social sciences::Economic development::Singapore
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/50799

Group buying is a global trend that had taken over the e-commerce industry by storm in recent years. With abundance of competition in this two-sided market, consumers often experience facing similar deals being offered on different group buying sites. Such phenomenon, also known as multi-homing, spu...