EEG-based marketing

• Main Author: Mohammad Rizqi Hafiyyandi.
• Other Authors: Olga Sourina
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Visual arts and music::Animation; DRNTU::Social sciences::Psychology::Affection and emotion; DRNTU::Business::Advertising::Advertising method; DRNTU::Engineering::Electrical and electronic engineering::Electronic systems
• Online Access: http://hdl.handle.net/10356/50970
• Institution: Nanyang Technological University

Recent improvements in information technologies have encouraged shifts and innovations in media, marketing, and advertising industry. Practitioners and researches are looking for alternative ways to understand and engage consumers, and findings of neuroscience have paved the way to scrutinise both c...