Testing and marketing commercial accounting software packages : the case of BMS financials.
In face of increasing competition, MA Consulting Services (a small, local software development firm) saw the need to seek new product and marketing avenues. It thus turned to the development of a standardised accounting software package (BMS Financials) to cater to what it perceived as the common lo...
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Main Authors: | , , |
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Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51207 |
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Institution: | Nanyang Technological University |
Language: | English |