Testing and marketing commercial accounting software packages : the case of BMS financials.

In face of increasing competition, MA Consulting Services (a small, local software development firm) saw the need to seek new product and marketing avenues. It thus turned to the development of a standardised accounting software package (BMS Financials) to cater to what it perceived as the common lo...

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Bibliographic Details
Main Authors: Chua, Lionel., Lee, Fong Lay., Siong, Guan-Cheng.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51207
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Institution: Nanyang Technological University
Language: English
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