A case study on Legoland Malaysia.
This research aims to provide a Southeast Asian perspective on theme park operations. Legoland Malaysia was chosen due to its international recognition, high popularity and novelty since its opening in September 15, 2012. A model of success factors was compiled from existing literature and a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51252 |
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| Institution: | Nanyang Technological University |
| Language: | English |