Impact of edutainment on heritage sites : a case study of Haw Par Villa (Singapore)

• المؤلفون الرئيسيون: Lin, Cyndy Xinyi, Kway, Wei Qi, Bay, Bertina Junxuan
• مؤلفون آخرون: Joan C Henderson
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Management; DRNTU::Business; DRNTU::Business::Industries and labor; DRNTU::Business::Marketing::Management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51354

Visitor attractions of the new age are gradually adopting edutainment modes to inject interaction and excitement together with learning. This explains the growing presence of heritage theme parks and interactive history museums. Even in Singapore, edutainment modes are widely adopted in visitor attr...