Impact of edutainment on heritage sites : a case study of Haw Par Villa (Singapore)

• Main Authors: Lin, Cyndy Xinyi, Kway, Wei Qi, Bay, Bertina Junxuan
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Management; DRNTU::Business; DRNTU::Business::Industries and labor; DRNTU::Business::Marketing::Management
• Online Access: http://hdl.handle.net/10356/51354
• Institution: Nanyang Technological University

Visitor attractions of the new age are gradually adopting edutainment modes to inject interaction and excitement together with learning. This explains the growing presence of heritage theme parks and interactive history museums. Even in Singapore, edutainment modes are widely adopted in visitor attr...