Exploring cultural differences : a study of corporate social responsibility(CSR) and organisational attractiveness for job seekers in China and the United States.

• Main Authors: Chong, Mei Qi., Chen, Si Fan., Ng, Estherine Ling Rai.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51401
• Institution: Nanyang Technological University

This descriptive study explores the influence of culture on the perceptions of job seekers from the United States (US) and China about corporate social responsibility (CSR), and their willingness to work for the organization. Using data from two conducted surveys, this Sino-US comparative study systematically examines job seekers’ definitions of CSR and the extent to which CSR behaviour influences their job seeking intention. Our study reveals that perceptions of CSR are similar and the industry-norm level of CSR attracts job seekers across both contexts. In the case of US job seekers, the job seeking intention may not be affected when CSR contributions below industry-norm are executed, which suggests that other job attributes and cultural influences may come into play.