A case study research on Carrefour in China and South Korea : institutional theory in the study of retail multinational corporations.

• Main Authors: Phua, Shu Jing., Goh, Kai Ern., Tan, Amy Jin Ting.
• Other Authors: Tsui-Auch, Lai Si
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::International business::Retail
• Online Access: http://hdl.handle.net/10356/51412
• Institution: Nanyang Technological University

This paper aims to examine the applicability of institutional theory to multinational corporations (MNCs). In particular, we focus on the provocations raised by Kostova, Roth and Dacin (2008).In this paper, a case study of Carrefour’s cross-border operations in South Korea and China is used. Institutional pressures experienced by Carrefour at various levels are examined and subsequently compared with Kostova et al’s (2008) provocations. We then attempt to reconcile the differences in strategies employed in the host countries. Based on our conclusion, we raised several managerial implications for MNCs in relation to their internationalization.