Consumer behaviour in tourism : solo travel.

• Main Authors: Ho, Wai Min., Foo, Ying Han., Tse, Min Su.
• Other Authors: Wong King Yin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51425
• Institution: Nanyang Technological University

The solo traveller segment is growing rapidly. Yet, the understanding of this segment in our information technology-focused economy is limited to past literature, which do not take into account the use of and effects of the information technology. Thus, this study makes use of the Google’s...