Consumer behaviour in tourism : solo travel.
The solo traveller segment is growing rapidly. Yet, the understanding of this segment in our information technology-focused economy is limited to past literature, which do not take into account the use of and effects of the information technology. Thus, this study makes use of the Google’s...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/51425 |
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| Institution: | Nanyang Technological University |
| Language: | English |