Performance measurement of the Singapore Tourism Board

• Main Authors: Dong, Jia Ying, Kow, Sinhui, Yeo, Si Min
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9877
• Institution: Nanyang Technological University

This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measu...