Performance measurement of the Singapore Tourism Board

Performance measurement of the Singapore Tourism Board

This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measu...

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Main Authors: Dong, Jia Ying, Kow, Sinhui, Yeo, Si Min
Other Authors: Leong, Choon Chiang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9877
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9877
record_format dspace
spelling sg-ntu-dr.10356-98772023-05-19T05:41:39Z Performance measurement of the Singapore Tourism Board Dong, Jia Ying Kow, Sinhui Yeo, Si Min Leong, Choon Chiang Nanyang Business School DRNTU::Business::Industries and labor This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measurement is a relatively new topic. 2008-09-24T07:37:21Z 2008-09-24T07:37:21Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9877 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Dong, Jia Ying
Kow, Sinhui
Yeo, Si Min
Performance measurement of the Singapore Tourism Board
description This project evaluates the performance of STB in implementing Tourism 21. With increased importance of tourism to Singapore’s economy, we examine if STB fulfilled its role satisfactorily. Yet, there is still a lack of performance indicators for a government organization like STB as performance measurement is a relatively new topic.
author2 Leong, Choon Chiang
author_facet Leong, Choon Chiang
Dong, Jia Ying
Kow, Sinhui
Yeo, Si Min
format Final Year Project
author Dong, Jia Ying
Kow, Sinhui
Yeo, Si Min
author_sort Dong, Jia Ying
title Performance measurement of the Singapore Tourism Board
title_short Performance measurement of the Singapore Tourism Board
title_full Performance measurement of the Singapore Tourism Board
title_fullStr Performance measurement of the Singapore Tourism Board
title_full_unstemmed Performance measurement of the Singapore Tourism Board
title_sort performance measurement of the singapore tourism board
publishDate 2008
url http://hdl.handle.net/10356/9877
_version_ 1770563489632354304

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