To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.

Deal sites took Singapore by storm when they first entered in 2010. However, the heightened interest in them died as quickly as the hype came about. In order to remain competitive in the industry, management today needs to better understand the factors that trigger purchase intention. While there is...

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Main Authors: Tan, Melissa, Yi Jie., He, Jialing., Chua, Yina.
Other Authors: Wong King Yin
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51428
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-514282023-05-19T06:24:05Z To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites. Tan, Melissa, Yi Jie. He, Jialing. Chua, Yina. Wong King Yin Nanyang Business School DRNTU::Business Deal sites took Singapore by storm when they first entered in 2010. However, the heightened interest in them died as quickly as the hype came about. In order to remain competitive in the industry, management today needs to better understand the factors that trigger purchase intention. While there is much literature on how to better improve consumers' purchase intention on e-commerce sites, deal sites have various different characteristics as compared to the usual e-commerce sites. Hence, this report focuses on understanding how the number of buyers and presence of merchant rating have an effect on purchase intention depending on the type of deal. Through extensive literature review, survey and in-depth interview, a set of managerial implications is provided to enable deal sites to better work around the effect of the two factors on consumers' purchase intention. BUSINESS 2013-04-02T09:17:49Z 2013-04-02T09:17:49Z 2013 2013 Final Year Project (FYP) http://hdl.handle.net/10356/51428 en Nanyang Technological University 89 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Tan, Melissa, Yi Jie.
He, Jialing.
Chua, Yina.
To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
description Deal sites took Singapore by storm when they first entered in 2010. However, the heightened interest in them died as quickly as the hype came about. In order to remain competitive in the industry, management today needs to better understand the factors that trigger purchase intention. While there is much literature on how to better improve consumers' purchase intention on e-commerce sites, deal sites have various different characteristics as compared to the usual e-commerce sites. Hence, this report focuses on understanding how the number of buyers and presence of merchant rating have an effect on purchase intention depending on the type of deal. Through extensive literature review, survey and in-depth interview, a set of managerial implications is provided to enable deal sites to better work around the effect of the two factors on consumers' purchase intention.
author2 Wong King Yin
author_facet Wong King Yin
Tan, Melissa, Yi Jie.
He, Jialing.
Chua, Yina.
format Final Year Project
author Tan, Melissa, Yi Jie.
He, Jialing.
Chua, Yina.
author_sort Tan, Melissa, Yi Jie.
title To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
title_short To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
title_full To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
title_fullStr To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
title_full_unstemmed To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
title_sort to deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.
publishDate 2013
url http://hdl.handle.net/10356/51428
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