To deal or not to deal? how number of buyers and merchant’s rating impact purchase decisions on deal sites.

• Main Authors: Tan, Melissa, Yi Jie., He, Jialing., Chua, Yina.
• Other Authors: Wong King Yin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51428
• Institution: Nanyang Technological University

Deal sites took Singapore by storm when they first entered in 2010. However, the heightened interest in them died as quickly as the hype came about. In order to remain competitive in the industry, management today needs to better understand the factors that trigger purchase intention. While there is...