What’s the big deal with Big Data?

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Big data; consumer products; company; popularity; computer algorithm; Computer Engineering; Digital Communications and Networking
• Online Access: https://ink.library.smu.edu.sg/pers/3; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1037&context=pers

Big Data does not necessarily cost big bucks, and smaller companies can benefit from it too. There are companies - branded consumer companies - which have developed technologies to scan the broad variety of data sources. What they’re doing is testing the success and popularity of their own products...