What’s the big deal with Big Data?
Big Data does not necessarily cost big bucks, and smaller companies can benefit from it too. There are companies - branded consumer companies - which have developed technologies to scan the broad variety of data sources. What they’re doing is testing the success and popularity of their own products...
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Main Author: | Singapore Management University |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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Online Access: | https://ink.library.smu.edu.sg/pers/3 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1037&context=pers |
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Institution: | Singapore Management University |
Language: | English |
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