What’s the big deal with Big Data?

Big Data does not necessarily cost big bucks, and smaller companies can benefit from it too. There are companies - branded consumer companies - which have developed technologies to scan the broad variety of data sources. What they’re doing is testing the success and popularity of their own products...

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/3
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1037&context=pers
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Institution: Singapore Management University
Language: English

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