Marketing Singapore : heritage sites for sustained tourism growth.

• Main Authors: Teo, Yoke Theng., Yeo, Sophia Xue Ting., Teo, Valerie Wen Ai.
• 其他作者: Ang Beng Wee, Steven
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Social sciences::Economic development::Singapore; DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/51446
• 機構: Nanyang Technological University

The aim of this study is to establish if heritage tourism can be a vehicle for sustained tourism growth in Singapore, and explore tourists’ preferred mix of activities within a heritage zone. 107 tourists were surveyed in Singapore and subsequently distinguished between heritage and non-heritage tou...