Marketing Singapore : heritage sites for sustained tourism growth.

• Main Authors: Teo, Yoke Theng., Yeo, Sophia Xue Ting., Teo, Valerie Wen Ai.
• Other Authors: Ang Beng Wee, Steven
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Economic development::Singapore; DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51446
• Institution: Nanyang Technological University

The aim of this study is to establish if heritage tourism can be a vehicle for sustained tourism growth in Singapore, and explore tourists’ preferred mix of activities within a heritage zone. 107 tourists were surveyed in Singapore and subsequently distinguished between heritage and non-heritage tou...