A study of the role of remixes on viral marketing on YouTube and its implications on businesses and industries

Liken to replicating a viral like process, viral marketing has the ability to spread information (about product or service) very rapidly from person to person. Its’ potency in driving brand awareness within a short period of time, continues to fascinate marketers. The achievements of various viral a...

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Bibliographic Details
Main Authors: Pang, Su Nguan, Chew, Shih Hui, Chai, Sabrina Ser Sien
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51449
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Institution: Nanyang Technological University
Language: English