Business school-business interface and applied research

• Main Authors: Ang, Bee Ling, Sim, Chin Seng, Yeo, Sok Mui
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/51464
• Institution: Nanyang Technological University

In recent years, business practitioners and academic institutions around the world are becoming increasingly concerned about the rift between the business schools and business community. This thus spurred a series of studies to look into the reasons behind this problem and ways to narrow the gap. Results show that the current level of interaction is moderate but receptivity towards it is encouraging. The most common reason behind executives receptivity is the perception that business schools are a good source of new ideas for solving business problems although this benefit can be enhanced if the faculty can bring research more in line with business needs. On the other hand, the academia see no reason to oblige because their research work is not given adequate appreciation by the business people, which is partially manifested in business’s unwillingness to provide important data to support faculty’s work. However, such reluctance is inevitable because organizations only want to protect critical company information from misuse. Hence, we recommend that steps be taken by business schools to keep business information confidential. Perhaps the information can be confined within the business research department. This may be a good starting point towards eliminating the long-time conflict between the two parties.