A study on name tags in organizational dress : how conspicuousness of name tags affects service outcomes.

This study explores how organizational artifacts, specifically name tags, can have effects on customers, specifically on confidence benefits, customer satisfaction, loyalty, customer’s attitudes towards the service employee and customer’s attitudes towards the company. In addition, positive and nega...

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Bibliographic Details
Main Authors: Seah, Hui Min., Teo, Jasmine., Tan, Alson Yu Hon.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51474
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Institution: Nanyang Technological University
Language: English

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