A study on name tags in organizational dress : how conspicuousness of name tags affects service outcomes.

• Main Authors: Seah, Hui Min., Teo, Jasmine., Tan, Alson Yu Hon.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51474
• Institution: Nanyang Technological University

This study explores how organizational artifacts, specifically name tags, can have effects on customers, specifically on confidence benefits, customer satisfaction, loyalty, customer’s attitudes towards the service employee and customer’s attitudes towards the company. In addition, positive and nega...