A mediated moderation model of haptic exposure duration and valuation of an item

• المؤلفون الرئيسيون: Jenita, Esti, Tan, Yi Ling, Wu, Estee Jingyi
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51480

Past research on haptic exposure done in the area of marketing have shown that increased duration of time given for touch increases product’s monetary valuation, and that individuals have different levels of Need For Touch (NFT). This research aims to test if the positive relationship between durati...