A mediated moderation model of haptic exposure duration and valuation of an item

• Main Authors: Jenita, Esti, Tan, Yi Ling, Wu, Estee Jingyi
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51480
• Institution: Nanyang Technological University

Past research on haptic exposure done in the area of marketing have shown that increased duration of time given for touch increases product’s monetary valuation, and that individuals have different levels of Need For Touch (NFT). This research aims to test if the positive relationship between durati...