Understanding inter-relationship between traditional and new forms of selling

Our research seeks to understand the interactions between online and physical presence. It allows us to find out how entrepreneurs can best make use of both the online and physical platforms to exploit their synergies and gain a competitive advantage over the other companies. To accomplish this, we...

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Bibliographic Details
Main Authors: Ang, Geok Poh, Koo, Brenda Shi Ting, Loh, Carryl Ju Hui
Other Authors: Ian McGovern
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51504
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Institution: Nanyang Technological University
Language: English