Understanding inter-relationship between traditional and new forms of selling

• Main Authors: Ang, Geok Poh, Koo, Brenda Shi Ting, Loh, Carryl Ju Hui
• Other Authors: Ian McGovern
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51504
• Institution: Nanyang Technological University

Our research seeks to understand the interactions between online and physical presence. It allows us to find out how entrepreneurs can best make use of both the online and physical platforms to exploit their synergies and gain a competitive advantage over the other companies. To accomplish this, we...