Abnormal returns for codeshare agreements and frequent flyer programme cooperation.

• Main Authors: Low, Alicia Su Ru., Koh, Jocelyn Hui Xiu., Goh, DeAnn Wei Qi.
• Other Authors: Li Zhi-Feng, Michael
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/51510
• Institution: Nanyang Technological University

This paper looks into the stock market reaction to the announcements of airline alliances, more specifically codeshare agreements and frequent flyer programme (FFP) cooperation. We conducted an event study to measure the changes in returns within a 5-day event window of the date of announcements and...