Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price

• Main Authors: Tan, Zhi Qian, Raphael, Elijah Lee, Goh, Elaine Hui Fang
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51541
• Institution: Nanyang Technological University

Luxury timepieces fall into a category of their own where their value is often misunderstood and difficult to quantify. In an attempt to comprehend luxury, studies exploring signalling theory have been conducted over the years. However, the intrinsic value of a luxury mechanical watch in terms of it...