Form & function of luxury mechanical watches : an archival study on the relationship between attributes and price

• المؤلفون الرئيسيون: Tan, Zhi Qian, Raphael, Elijah Lee, Goh, Elaine Hui Fang
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51541
• المؤسسة: Nanyang Technological University

Luxury timepieces fall into a category of their own where their value is often misunderstood and difficult to quantify. In an attempt to comprehend luxury, studies exploring signalling theory have been conducted over the years. However, the intrinsic value of a luxury mechanical watch in terms of it...