Corporate social responsibility - a case study of Starbucks.

• Main Author: Chan, Mirabel.
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Sociology::Social behavior
• Online Access: http://hdl.handle.net/10356/51543
• Institution: Nanyang Technological University

This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case...