Corporate social responsibility - a case study of Starbucks.

• المؤلف الرئيسي: Chan, Mirabel.
• مؤلفون آخرون: School of Humanities and Social Sciences
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Social sciences::Sociology::Social behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51543

This study aims to provide insights into the role of consumers, via consumer behaviour, in businesses that adopt an integrated approach to Corporate Social Responsibility (CSR). Starbucks demonstrates the importance of adopting a holistic approach to CSR, and therefore affords as an interesting case...